An annual event outside London, bringing together travel media from across the UK & Ireland, with PR representatives of travel brands from all over the world.
Following a successful event in Newcastle and North East England, in June 2026, we’re looking forward to a great couple of days in Aberdeenshire in June 2027!
“Media Getaway is such an important event, it means a lot to those of us outside London and I hope you’ll keep doing it for many years to come”
Sarah Gillespie – Freelance Journalist
Hosted by VisitAberdeenshire, with support from VisitScotland, and centred in Aberdeen, Media Getaway 2027 will give PR representatives of global travel brands the chance to get away with UK & Irish travel media for a 3-day event, with plenty of ways to meet through formal and informal networking opportunities.
The event will see media attending from all over Europe, particularly from all parts of the UK & Ireland, including people not usually encountered at London events.
Take a look at the promo video on the right to see what to expect.
Lisa Minot – Head of Travel, The Sun
“I’ve been to all of the Media Getaways. Ticking off UK cities I haven’t spent enough time in. It’s a bit of networking, finding out about a nice city and some press trips. It works for me!”
About Aberdeenshire
Welcome to Aberdeen and Aberdeenshire, where every visit brings something extraordinary. Explore timeless castles, breathtaking beaches, world-class food and drink and outdoor adventures shaped by our dramatic landscapes. Media Getaway 2027 will help you uncover the best of the north-east of Scotland.
Whether you’re drawn to the buzz of the city, the beauty of the coastline or the tranquillity of the countryside, Aberdeen and Aberdeenshire invite you to explore.
The City of Aberdeen, our base for Media Getaway 2027, is brimming with culture history, and exciting experiences. Explore the cobbled streets of Old Aberdeen, soak up the charm of Fittie with its colourful fishing cottages or wander through Rosemount filled with independent shops, cafés, and restaurants. Immerse yourself in the city’s rich heritage, contemporary art, live music and thriving food scene.
Aberdeenshire’s coastline stretches for 165 miles along the North Sea, offering a remarkable mix of dramatic cliffs, vast sandy beaches, picturesque fishing villages and wildlife-rich landscapes waiting to be explored.
From the charming harbours of the Banffshire Coast and the maritime heritage of Fraserburgh to the shifting dunes of Newburgh, the dramatic coastline from Peterhead to Cruden Bay and the spectacular scenery of Stonehaven and the Coastal Mearns, every stretch of coast has its own character and story to tell. Aberdeen adds an unexpected city-by-the-sea experience, with its expansive sandy beach and lively promenade lined with coffee vans, food trucks, juice bars, saunas and sports activities just minutes from the city centre.
Discover the spectacular countryside of Aberdeenshire, from high mountain peaks to rolling hills, provide a backdrop to ancient castles, scenic trails and outdoor adventures. From conquering Munros and mountain biking through forests to visiting working farms and exploring charming rural villages, the North-east countryside offers endless opportunities to get outdoors and explore.
The Event
The event will commence on Monday, 14th June 2027, with a welcome reception, hosted by VisitAberdeenshire and its partners, followed by a networking event at another city centre location.
On 15th June, all delegates will participate in the Connection Zone, a media marketplace where travel companies sit at tables and host a series of 1-1 meetings with attending media. These meetings are set up through a dedicated virtual platform created for the event. This part of the event will take place at the home of Aberdeen FC, the iconic Pittodrie Stadium.
This will be followed by a spectacular closing reception at another location.
On 16th June, media will enjoy trips around Aberdeenshire, hosted by some local companies. Some of these tours will also take place on Monday 14th and may be available for all attendees, if space is available.
Take a look at the highlights of Media Getaway 2026 in Newcastle to get a flavour of what to expect in 2027.
Who will be there?
Travel media from across the UK & Ireland and PR representatives from all over the world.
Many of our attendees don’t attend events in London so there are plenty of connections to be made.
How much does it cost?
Each PR representative pays a delegate fee, which covers attendance, food and some beverages at the event. The fee also covers the costs of accommodation for attending media, ensuring more journalists are able to attend.
We agree a special rate at our partner hotels for anyone attending from outside the area.
Any media wishing to stay overnight must agree to these terms and conditions, which includes information of cancellation fees. We ask that you read the document thoroughly before registering to attend. All other costs for the event are covered (apart from your travel to Newcaslte)
Partnership
There are a limited number of opportunities to expose your brand even further at the event. These include:
- Headline sponsor
- Welcome/Closing reception sponsor
- Lunch sponsor
- Media sponsor
- Refreshments sponsor
- Transport sponsor